Hold on to what you have.

You're noticing more hair in the shower, on the brush, or a thinning part line. Shedding linked to stress, hormonal shifts, or the natural aging of follicles responds well to targeted scalp support. This 3-step routine strengthens hair from root to tip, supports micro-circulation, and creates the right environment to slow visible shedding.

Caffeine + Rosemary Oil

No harsh sulfates

Clinically tested

Shedding needs a

targeted response

every day

Increased shedding — whether stress-triggered, hormonal, or age-related —usually reflects a change in the hair growth cycle. More hairs enter the shedding phase simultaneously than usual. The scalp also becomes more sensitive. This routine cleanse gently, strengthens the hair shaft to reduce breakage, and delivers a concentrated daily serum to support the scalp environment where it matters most.

Cleanse without stressing

The Strengthening Shampoo supports a scalp that's already sensitized. Its Prebiotic Complex preserves the good bacteria that help maintain scalp health while Quinoa Protein starts reducing breakage from the
first wash.

Reinforce fragile strands

Shedding hair is often weaker and more brittle. The Restorative Conditioner delivers Arginine — an amino acid that supports the hair root — and Sea Buckthorn for essential fatty acids. Fewer strands snap before they can shed naturally.

Hydrate without heaviness

The Rejuvenating Scalp Serum is your daily non-negotiable. Caffeine stimulates blood flow to follicles; Rosemary Oil has been clinically studied for scalp circulation support. Applied every morning, it builds
cumulative results over 8–12 weeks.

Support the growth cycle

Pumpkin Seed Extract in the Serum targets the hormonal factors linked to follicle stress. The combination of Caffeine, Rosemary Oil, and Pumpkin Seed creates a comprehensive daily environment that supports the hair
you have.

Your 3-step routine

Cleanse, condition, retain.

Step 1 · Cleanse

Strengthening Shampoo

Gentle enough for a sensitized, shedding scalp. Sulfate-free, microbiome-preserving, and strand-strengthening from the very first wash. Ideal for stress, postpartum recovery, and hormonal shedding.

Quinoa Protein Aloe Vera Prebiotic Complex

⏱ 3–4× per week · 60-second scalp massage

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Step 2 · Condition

Restorative Conditioner

Reduces breakage so less hair is lost to snapping. Sea Buckthorn provides essential fatty acids for fiber renewal; Arginine supports the root zone. Lightweight enough for fine, fragile hair.

Coconut Oil Sea Buckthorn Arginine

⏱ Every wash · Mid-lengths to ends only

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Step 3 · Daily target

Rejuvenating Scalp Serum

The Hero Solution for Thinning Hair. Concentrated phyto-actives delivered directly to the root zone. Clinically tested ingredients shown to support hair density appearance. Your daily non-negotiable.

Caffeine Rosemary Oil Pumpkin Seed Extract

⏱ Daily · Wet or dry hair · Leave in

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Simple protocol

Two wash steps. One daily habit.

The Serum is your most important step — it works every day, not just on wash days. Everything else supports it.

1

Wash days: 60-second scalp massage, let it sit

Apply the Strengthening Shampoo and massage into the scalp for 1 full minute with fingertips — this is not just about clean hair, it's about activating the Prebiotic Complex and stimulating micro-circulation at the root. Let it sit 30 seconds, then rinse thoroughly.

~3 min 3–4× per week Scalp massage

2

Condition mid-lengths to ends, rinse cool

Apply the Restorative Conditioner from mid-shaft to ends — never at the scalp. Leave 2–3 minutes. Rinse with cool water to seal the cuticle and lock in moisture. Gently detangle while the conditioner is in, before rinsing, to minimize breakage.

~3 min Every wash Detangle in conditioner

3

Every morning: dropper directly to scalp

Fill the dropper and apply the Scalp Serum directly to the scalp — especially along the hairline and part, which are usually the first areas to show thinning. Massage with fingertips for 30 seconds. Leave in. This is your most important step and works whether your hair is wet or dry.

~1 min Daily Focus on part and hairline

Results timeline

Shedding takes time to slow

Week 1–2

Less breakage from brushing

The Conditioner's strand-reinforcing ingredients reduce the short snapped hairs you see on the brush. Hair feels softer and more resilient to handling within the first washes.

Week 3–4

Scalp feels energized

With daily Serum use, the scalp begins to feel more responsive — less tight, more circulation-supported. Some users notice less sensitivity and improved root area.

Week 6–10

Visibly less shedding

The cumulative effect of Caffeine and Rosemary Oil builds. Many users report noticeably less hair in the shower drain and on the brush around weeks 6–10 of consistent daily use.

Month 3+

Improved density appearance

Clinically tested ingredients are designed to show visible improvement in hair density appearance by 90 days.* Hair looks fuller at the part and hairline with consistent routine use.

*Based on a consumer self-assessment study using LIVA's products. Results may vary. LIVA products are cosmetic, not medical-grade treatments.

81 %

said their hair looks thicker*

85 %

felt their hair was healthier and full of life*

85 %

noticed their hair felt fuller*

*Based on a consumer self-assessment study using LIVA's products. Results may vary.

Frequently asked

Stress-induced shedding (telogen effluvium) causes hair to shift into the shedding phase faster. LIVA products are cosmetic, not medical treatments — they cannot stop this physiological process. What they can do is create the best possible scalp environment to support recovery, reduce breakage, and help your hair look fuller while it returns to its natural cycle.

Shedding = hair naturally completing its growth cycle and falling out from the root, with a small white bulb at the end. Breakage = hair snapping mid-shaft, no bulb, usually from dryness or fragility. The Conditioner helps most with breakage; the Serum targets the root conditions linked to shedding. Most people see both — this routine addresses both.

Rosemary Oil has been the subject of several clinical studies examining its effect on scalp circulation and hair density. One notable study found results comparable to a leading pharmaceutical treatment after 6 months. Our Serum uses it alongside Caffeine and Pumpkin Seed Extract for a synergistic approach. Results vary; these are cosmetic products, not medical treatments.

Hormonal changes during perimenopause and menopause are a primary driver
of hair thinning in women over 40. The Scalp Serum's Pumpkin Seed Extract targets hormonal stressors at the follicle level. The full routine supports the scalp environment and strand strength as the hair cycle changes with hormonal shifts. Results may vary.

The Serum works by supporting the scalp environment on an ongoing basis — it is not a one-time treatment. If you stop using it, the scalp environment it supports will gradually return to its baseline. We recommend treating it like a daily habit, similar to a skincare routine, for maintained results.