Privacy Policy

Last Updated: July, 2026

This Privacy Policy describes how IBG NEW-YORK LLC, operating the LIVA brand, collects, uses, discloses, and protects your personal information when you visit and interact with our website located at https://www.weareliva.com/ (the "Site"). Please read this Privacy Policy carefully. By accessing or using the Site, you acknowledge that you have read and understood this Privacy Policy.

1. WHO WE ARE

The Site is owned and operated by IBG NEW-YORK LLC, a limited liability company organized under the laws of the State of New York, having its principal place of business at 810 Seventh Avenue, 3rd Floor, Suite 315, New York, NY 10019, USA, represented by Jennifer Raphael, Manager (hereinafter referred to as "LIVA," "we," "us," or "our").

For any questions or concerns regarding this Privacy Policy or our data practices, please contact us using the information provided in Section 13 below.

2. SCOPE OF THIS PRIVACY POLICY

This Privacy Policy applies solely to personal information collected through the Site. It does not apply to:

Information collected by any third-party website or service, including Walmart (www.walmart.com) or any other third-party retailer to which the Site may link or redirect you. When you leave our Site and visit a third-party website, that website's own privacy policy governs the collection and use of your information;
Information collected offline or through any other means by IBG NEW-YORK LLC or its affiliates; or
Information collected by third-party applications or services that may be integrated into the Site, except as described in this Privacy Policy.

3. INFORMATION WE COLLECT

We may collect the following categories of personal information from or about you when you visit or interact with the Site: identifiers (e.g. name, surname, phone number, email address, postal address, invoice address), internet or similar network activity, geolocation data, and inferences drawn from the foregoing.

3.1 Information You Provide Directly

We collect personal information that you voluntarily provide to us when you interact with the Site, including when you subscribe to our newsletter, submit a contact form, or otherwise communicate with us. For example :

Newsletter and email subscription data: When you subscribe to our newsletter, we collect your email address and, where provided, your first name and last name;
Contact form data: If you submit a contact form or send us an inquiry, we collect your name, email address, and the content of your message;
Communications: Any information you choose to provide when you contact us directly, including by email.

3.2 Information Collected Automatically

When you visit the Site, certain information is automatically collected through cookies, web beacons, pixels, JavaScript tags, and other similar tracking technologies, including:

Device and browser information: Your IP address, browser type and version, operating system, device type, and device identifiers;
Usage data: Pages visited, time and date of your visit, time spent on each page, links clicked, referring URLs, and other browsing activity on the Site;
Cookie data: Information collected through cookies and similar tracking technologies as further described in our Cookie Policy.
Geolocation data: General and anonymized location information, such as your approximate geographic location as inferred from your IP address.

3.3 Information Collected from Third Parties

We may receive certain information about you from third-party sources, including:

Analytics providers (such as Google Analytics): Aggregated and anonymized information about how users interact with the Site;
Advertising platforms (such as Meta/Facebook and Google): Information to help us measure the effectiveness of our advertising campaigns and reach relevant audiences;
Email marketing platform (Klaviyo): Information related to your interactions with our email communications, such as whether you opened an email or clicked a link.

4. HOW WE USE YOUR INFORMATION

We use the personal information we collect for the following purposes:

To operate and maintain the Site: To ensure the Site functions correctly, to monitor and analyze usage and trends, and to improve your experience on the Site;
To send our newsletter and marketing communications: If you have subscribed to our newsletter, to send you information about LIVA products, brand news, promotions, and other content we believe may be of interest to you;
To respond to your inquiries: To respond to your questions, comments, or requests submitted through the Site;
To measure and improve our marketing: To measure the effectiveness of our advertising campaigns on platforms such as Meta and Google, and to optimize our marketing activities;
To ensure the security of the Site: To detect, investigate, and prevent fraudulent transactions and other illegal activities, and to protect the rights and property of LIVA and others;
To comply with legal obligations: To comply with applicable laws, regulations, legal processes, or governmental requests; and
To enforce our Terms of Use: To enforce our Terms of Use and other agreements.
To manage and improve our business: To analyze and improve our products, services, and the Site, including by conducting research, performing analytics, and enhancing our data modeling to better understand our customers and their preferences.
To protect our rights: To enforce our terms, and to protect our rights, property, and safety, or the rights, property, and safety of others; and
For corporate governance purposes: Including in connection with mergers, acquisitions, divestitures, and other corporate transactions, and to otherwise comply with applicable laws.

5. LEGAL BASIS FOR PROCESSING

To the extent that applicable law requires a legal basis for processing your personal information, we rely on the following:

Your consent: For sending marketing emails and newsletters (where required by applicable law), and for the use of non-essential cookies and tracking technologies;
Legitimate interests: For operating and improving the Site, analyzing usage, measuring advertising effectiveness, and protecting the security of the Site, where such interests are not overridden by your data protection rights;
Compliance with legal obligations: Where processing is necessary to comply with applicable laws and regulations.

6. HOW WE SHARE YOUR INFORMATION

We do not "sell" (as "sell" is traditionally defined) your personal information. We may share your personal information in the following circumstances:

6.1 Service Providers

We share your personal information with trusted third-party service providers who assist us in operating the Site and delivering our services, including:

Shopify Inc.: Our website hosting provider. Shopify hosts the Site and processes data in connection with the Site's operation. Shopify's privacy policy is available at www.shopify.com/legal/privacy;
Klaviyo, Inc.: Our email marketing platform, used to manage our newsletter subscriptions and send marketing emails. Klaviyo's privacy policy is available at www.klaviyo.com/legal/privacy-notice;
Google LLC: For analytics (Google Analytics) and advertising services. Google's privacy policy is available at policies.google.com/privacy;
Meta Platforms, Inc.: For advertising and marketing measurement services (including the Meta Pixel). Meta's privacy policy is available at www.facebook.com/privacy/policy.

These service providers are authorized to use your personal information only as necessary to provide their services to us and are required to maintain the confidentiality and security of your information. Service providers may also use personal information for their own internal business purposes, such as process or product improvement.

In some U.S. states, this type of activity may be considered (1) a "sale," (2) a "share" or "use" of personal information for targeted advertising, or (3) both, and may be subject to a right of opt-out

6.2 Third-Party Retailers

The Site may redirect you to third-party retail platforms, including Walmart (www.walmart.com), where LIVA products may be available for purchase. We do not share your personal information with Walmart or any other third-party retailer through the Site. Any personal information you provide to Walmart or any other third-party retailer is governed exclusively by that retailer's privacy policy.

6.3 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy involving IBG NEW-YORK LLC, your personal information may be transferred to the successor entity as part of that transaction. We will notify you via a prominent notice on the Site or by email if your personal information becomes subject to a materially different privacy policy as a result of such a transaction.

6.4 Legal Requirements and Protection of Rights

We may disclose your personal information if we believe in good faith that such disclosure is necessary to:

Comply with a legal obligation, court order, or governmental request;
Enforce our Terms of Use or other agreements;
Protect and defend the rights, property, or safety of LIVA, IBG NEW-YORK LLC, our users, or the public; or
Detect, prevent, or otherwise address fraud, security, or technical issues.

6.5 With Your Consent

We may share your personal information for any other purpose with your prior consent.

7. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies on the Site. For detailed information about the cookies we use, the purposes for which we use them, and how you can manage your cookie preferences, please refer to our Cookie Policy, which forms part of this Privacy Policy and is incorporated herein by reference.

8. YOUR PRIVACY RIGHTS

Depending on your state of residence, you may have certain rights regarding your personal information. We describe below the rights that may be available to you under applicable U.S. state privacy laws, including the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA"), and other applicable state laws.

8.1 Rights Available to You

Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected it, the purposes for which we use it, and the categories of third parties with whom we share it;
Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions;
Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you;
Right to Access and Portability: You have the right to confirm whether we are processing personal information about you and to obtain a copy of such personal information, and, where required by law, to obtain a copy of such personal information in a portable and, to the extent technically feasible, readily usable format;
Right to Opt-Out of Sale or Sharing: We do not sell your personal information. However, we may share your information with third parties (such as Meta and Google) for cross-context behavioral advertising purposes, which may constitute "sharing" under California law. You have the right to opt out of such sharing. To opt out, please see Section 8.3 below ;
Right to Limit Use of Sensitive Personal Information: If we collect sensitive personal information (as defined under applicable law), you may have the right to limit our use of such information to certain permitted purposes;
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
Right to Appeal: Depending on your state of residence, you may have the right to appeal any decision we make regarding your privacy rights request. If you would like to appeal a decision, please contact us at contact@weareliva.com.

8.2 How to Submit a Request

To exercise any of the rights described above, you may contact us by:

Email: contact@weareliva.com
Mail: IBG NEW-YORK LLC, 810 Seventh Avenue, 3rd Floor, Suite 315, New York, NY 10019, USA

We will verify your identity before processing your request. We aim to respond to verified requests within 45 days. If we require additional time (up to 90 days in total), we will notify you within the initial 45-day period.

You may designate an authorized agent to submit a request on your behalf. We may require proof of the agent's authorization and verification of your own identity.

8.3 Opting Out of Sharing for Advertising Purposes / "Do Not Sell or Share My Personal Information"

If you wish to opt out of the sharing of your personal information for cross-context behavioral advertising (including through Meta Pixel and Google Analytics advertising features), you may:

Use your browser's cookie settings to block or delete third-party cookies;
Use the opt-out tools provided by Google at [adssettings.google.com] and by Meta at www.facebook.com/adpreferences; and/or
Enable the Global Privacy Control ("GPC") signal in your browser. Where required by applicable law, we will treat browser-based opt-out signals such as the Global Privacy Control as requests to opt-out of the sale/sharing or use of personal information for targeted advertising for your browser. If you are logged in to your account (where available), we will associate the browser-based opt-out signal with your account and apply it to offline personal information.

8.4 Unsubscribing from Marketing Communications

You may opt out of receiving our marketing emails and newsletter at any time by clicking the "unsubscribe" link included in any marketing email, or by contacting us at contact@weareliva.com.

9. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria we use to determine retention periods include:

The duration of our relationship with you (e.g., for as long as you remain subscribed to our newsletter);
Whether we have a legal obligation to retain the data; and
Whether retention is advisable considering our legal position (such as regarding applicable statutes of limitations, litigation, or regulatory investigations).

When your personal information is no longer needed, we will delete or anonymize it in a secure manner.

10. DATA SECURITY

We implement reasonable technical and organizational measures designed to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include, among others, encryption of data in transit (SSL/TLS), access controls, and secure hosting through Shopify's infrastructure. We also require third parties providing services on our behalf to maintain reasonable safeguards to protect personal information.

However, no method of transmission over the internet and no method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you and the relevant authorities as required by applicable law.

11. CHILDREN'S PRIVACY

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at contact@weareliva.com. We will take prompt steps to delete such information from our records.

12. LINKS TO THIRD-PARTY WEBSITES

The Site may contain links or redirections to third-party websites, including Walmart (www.walmart.com). This Privacy Policy applies solely to information collected through our Site. We are not responsible for the privacy practices of any third-party website, and we encourage you to review the privacy policies of any third-party websites you visit, including Walmart's privacy policy available at https://corporate.walmart.com/privacy-security/walmart-privacy-notice.

CROSS-BORDER TRANSFERS

The Site is governed by and operated in accordance with the laws of the United States, and is intended for the enjoyment of residents of the United States. We make no representation that the Site is governed by or operated in accordance with the laws of any other nation. If you are located outside of the United States, please be aware that information we collect may be transferred to and processed in the United States. By using the Site, or providing us with any information, you acknowledge that the Site is subject to the laws of the United States and consent to the collection, processing, maintenance, and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside.

14. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

IBG NEW-YORK LLC Attn: Privacy 810 Seventh Avenue, 3rd Floor, Suite 315 New York, NY 10019, USA

Email: contact@weareliva.com

15. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the revised Privacy Policy on the Site, with an updated "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of the Site following the posting of any changes constitutes your acceptance of the revised Privacy Policy.