Your hair is recovering. Let's support it.

Postpartum shedding is one of the most common — and least talked about — hair changes new mothers experience. It usually peaks around 3–4 months after birth. This 4-step routine starts by resetting the scalp, then supports hair from root to tip through the recovery period.

Weekly reset + daily serum
No harsh sulfates
Dermatologically tested

Postpartum shedding needs a reset, not a reaction

After birth, estrogen levels drop significantly and a high percentage of hairs shift into the shedding phase simultaneously. The scalp also becomes more sensitive — often oilier or drier than before pregnancy. This routine starts with a scalp reset, then builds in daily targeted support to help hair look fuller through the recovery period.

Reset once a week

The Scalp Scrub gently clears buildup and rebalances sebum production — especially helpful as hormonal shifts affect scalp oiliness and sensitivity. Hyaluronic Acid prevents post-cleanse dryness.

Cleanse without stressing

The Strengthening Shampoo is gentle enough for a sensitized postpartum scalp while still building strand strength. Its Prebiotic Complex helps restore a balanced scalp environment.

Restore fragile hair

Postpartum hair is often dry and brittle alongside the shedding. Sea Buckthorn and Arginine in the Conditioner deliver essential nutrients to the hair fiber and support moisture retention without heaviness.

Energize roots daily

The Scalp Serum with Caffeine and Rosemary Oil supports
micro-circulation at the root zone — helping to energize follicles every
day through the recovery period.

Your 4-step routine

Reset, cleanse, restore, energize.

Step 1 · Weekly reset

Invigorating Scalp Scrub

A gentle scalp detox for a postpartum scalp. Removes hormonal buildup and excess sebum. Jojoba Beads exfoliate without micro-tears; Hyaluronic Acid keeps the scalp hydrated and calm after cleansing.

⏱ Once per week · Replaces shampoo

Learn more

Step 2· Cleanse

Strengthening Shampoo

Gentle enough for a sensitized postpartum scalp. Quinoa Protein strengthens fragile strands while the Prebiotic Complex supports scalp balance — from the very first wash. Sulfate-free, dermatologically tested.

⏱ 3–4× per week (other wash days) · 60-second scalp massage

Learn More

Step 3 · Condition

Restorative Conditioner

Nourishes brittle postpartum hair without heaviness. Sea Buckthorn provides essential fatty acids; Arginine supports the root area. Perfect for fine, fragile hair that can't tolerate heavy masks.

⏱ Every wash · Mid-lengths to ends only

Learn More

Step 4 · Daily target

Rejuvenating Scalp Serum

Your daily root support. Apply with the dropper — focus on hairline and part. Caffeine energizes follicle circulation; Rosemary Oil has been studied for scalp support. Leave in. Works on wet or dry hair.

⏱ Daily · Wet or dry hair · Do not rinse

Learn More

Simple protocol

Easy enough for new mom days.

The Serum is your most important step — it works every day, not just on wash days. Everything else supports it.

1
Once a week: Scrub instead of shampoo

On one wash day, swap the shampoo for the Scalp Scrub. Apply to wet sectioned hair, massage in circular motions for 1–2 minutes, rinse thoroughly. Follow with Conditioner. The Scrub handles the deep weekly reset so your other wash days stay gentle.

~3 min 1× per week Replaces shampoo
2
Other wash days: shampoo with 60-second massage

Massage the Strengthening Shampoo into the scalp for 1 full minute before rinsing. This is not about lathering — it's about activating the Prebiotic Complex and gently stimulating the root zone. Rinse well.

~2 min 3x per week Scalp focus
3
Condition mid-lengths to ends, rinse cool

Apply the Conditioner only from mid-lengths to ends, avoid the scalp. Leave 2–3 minutes. Rinse with cool water to seal the cuticle. This step reduces the breakage and brittleness common in postpartum hair.

~3 min Every wash Avoid roots
4
Every morning: Serum to scalp, leave in

Fill the dropper and apply directly to the scalp — focus on hairline and part line. Massage with fingertips. Leave in completely. This is your daily root-support habit. Results build over 8–12 weeks of consistent daily use.

~1 min Daily Wet or dry hair

Results timeline

Your recovery has its own pace.

Week 1–2

Scalp feels balanced

The Scrub and Shampoo reset typically brings noticeable relief: scalp feels fresher, less sensitive, less prone to oiliness or dryness within the first 1–2 weeks.

Week 3–4

Less breakage visible

The Conditioner reinforces brittle strands. Fewer short snapped hairs on the brush. Hair feels softer and more resilient to handling from washing and styling.

Week 6–10

Shedding eases visually

As the daily Serum builds cumulative effect, the scalp environment improves. Hair looks fuller and more anchored. The peak shedding phase naturally begins to settle.

Month 3+

Fuller, stronger hair

81% of users in our study said their hair looks thicker.* New growth regrowth is supported by an improved scalp environment. Hair quality visibly improves over time.

*Based on a consumer self-assessment study using LIVA's products. Results may vary. LIVA products are cosmetic, not medical-grade treatments.

81 %
said their hair looks thicker*
85 %
felt their hair was healthier and full of life*
85 %
noticed their hair felt fuller*
*Based on a consumer self-assessment study using LIVA's products. Results may vary.

LIVA products are cosmetic-grade topical products applied to the scalp and are not ingested. We always recommend checking with your healthcare provider if you have specific ingredient concerns during breastfeeding.

Yes. The Scrub includes Hyaluronic Acid to prevent over-drying during exfoliation — it draws moisture into the scalp as it cleanses. Start with once a week and adjust based on your scalp's response. If very sensitive, start every 2 weeks.

Postpartum shedding typically peaks around 3–4 months postpartum and
resolves naturally by 6–12 months for most people. This routine is designed to support the appearance of fuller hair during that period and create the best possible scalp environment for recovery. If shedding is severe or prolonged, consult a healthcare professional.

The Scalp Serum (daily) and Strengthening Shampoo are your highest-priority products. The Serum works every day even outside of
wash days, making it the most impactful for postpartum recovery. Add the Conditioner when you can — it significantly reduces breakage that makes shedding look worse.

Yes — the Scrub uses Jojoba Beads (not harsh walnut shells) for gentle physical exfoliation that melt away and don't cause micro-tears. The formula is dermatologically tested. For very sensitive scalps, start once every 2 weeks and increase to weekly as your skin adjusts.